Friday, September 23, 2016

How Oxy was marketed to make billions & kill 78 people / day

WHILE OTHER STATES SUE BIG PHARMA FOR INTENTIONAL FALSE MARKETING PRACTICES AND WIN, MD DHMH AND COUNTY HEALTH DEPARTMENTS CONTINUE TO WARN RESIDENTS ABOUT OPIOID "MISUSE"!!  --NOT ADDICTIVE WHEN TAKEN AS PRESCRIBED.

ISN'T IT TIME THAT WE ALL ASK "WHY?"

Take a look at the attached article: http://www.foxnews.com/health/2016/09/22/secret-trove-reveals-bold-crusade-to-make-oxycontin-blockbuster.html# --here are some highlights:

"The documents include internal Abbott and Purdue memos, as well as sales documents and marketing materials. They show that Abbott sales reps were instructed to downplay the threat of addiction with OxyContin and make other claims to doctors that had no scientific basis. The sales reps from the two companies closely coordinated their efforts, met regularly to strategize, and shared marketing materials."

“As you continue to carry the OxyContin banner onto the field of battle, it’s important to keep highlighting OxyContin benefits to your doctors,” Abbott urged its sales staff in a memo contained in the court records.

"But some of the benefits the sales reps were instructed to highlight lacked scientific support, and in some cases were similar to claims made by Purdue."

"In 2007, Purdue pleaded guilty to a criminal charge of misbranding OxyContin in an effort to mislead doctors and consumers. The company paid more than $600 million in fines."

A central charge in the US Department of Justice’s case was that Purdue “sales representatives falsely told some health care providers that OxyContin had less euphoric effect and less abuse potential than short-acting opioids.”

In an Abbott memo, sales staff were instructed that if a doctor was concerned about the euphoria a patient was experiencing on the shorter-acting painkiller Vicodin, they should tell the physician, “OxyContin has fewer such effects.”

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